Fewkes Sport Management is delighted to announce that it will exclusively partner with Fullriver Battery to consult on the strategic growth of their automotive Full Throttle Series brand within Europe, the Middle East, and Africa (EMEA), with an emphasis on sports sponsorship.

In what is the latest of a number of key clients announced, FSM will provide Fullriver Battery with services around its future sponsorship programmes, including strategy, communications, hospitality and events.

Established in 1995, Fullriver Battery is renowned for their high-quality products; all of which are produced, from start-to-finish, at its award-winning manufacturing facilities, ensuring total quality control.

Having earned a number of quality assurance certifications for its production systems, Fullriver Battery pride themselves on the fact that every battery series it manufactures is designed to be charged and recharged hundreds of times.

The Full Throttle Series brand, which FSM will work closely on, were designed from the ground up to handle the increasing demands of today’s vehicles. Fitting the widest variety of vehicles, Full Throttle batteries have been the choice of professional racers through to serious vehicle enthusiasts.

Boasting a track record of providing consultancy services to multinational organisations on sports sponsorship, as well as promoting racing series and athletes globally, FSM has become renowned for providing a competitive edge across all areas of sport and will look to utilise its global networks.

“We are absolutely thrilled to be working with Fullriver Battery at such a pivotal stage in the companies growth within the EMEA,” said Will Fewkes, FSM Founder.

“FSM has a proven track record in working with global brands to the highest of standards and we hope to continue on that path as we begin this relationship with Fullriver Battery.”

Mick de Haas, FSM International Projects Consultant, added: “We’re delighted to be working with Fullriver Battery as we help them to attract and engage with important B2B and B2C audiences, as well as showcase the capabilities of their products and what they are capable of.

“It is an exciting time to be working with Fullriver Battery as they look to expand their brand globally and we hope to add further value within the EMEA.”

Patrick Leibrich, Fullriver Battery President, commented: “As we look to grow this amazing brand, aligning with proven and effective partners such as Fewkes Sport Management will only help catapult the Full Throttle product line from a sales and visibility standpoint and be critical for our continued expansion around the globe.”

To find out more information about Fullriver Battery, and its wide range of products, visit https://fullriverbattery.com/.


Fewkes Sport Management is delighted to announce that it is now representing Will Powell, supporting his move into some of Europe’s leading sports car championships.

Becoming the latest driver to join FSM, Powell will work with the agency to develop his career both on and off the track as he looks to further establish himself in Pro-Am racing on the continent.

Steps to do just that already begun, with Powell having recently competed in the Le Mans Cup at Paul Ricard, where he was immediately on the pace in LMP3 machinery.

Aligning himself with FSM, which was founded by Will Fewkes, the 38-year-old boasts an impressive racing CV which has included the British Touring Car Championship, British GT and British Endurance Championship – where he was crowned champion in 2021 after clinching a number of victories at the wheel of a McLaren GT3.

Powell also made his mark by racing for Brabham Automotive where he debuted the world-famous BT62 Hypercar.

With more than three decades of experience working within high-profile motorsport, FSM will work closely with Powell to maximise all racing and commercial opportunities that present themselves.

“I’m excited to be working alongside Will and the team at Fewkes Sport Management,” said Powell. “It’s the first time in my career I’ve elected to work with someone to provide this infrastructure, but Will is a high-quality individual who I know and trust.

“This move serves to expand my business network while focusing on racing that best suits me. I am excited to be going back into sports car competition and it’s great to be working with a like-minded team who have a genuine understanding of motorsport and my interests.”

Fewkes added: “I’m delighted to welcome Will to the FSM family having known him for some time and seen first-hand what he is capable of on-track; particularly his impressive British Endurance Championship title win back in 2021.

“Will has lots of talent to work with and we will continue to strengthen his infrastructure and direction off-track. Will also has some great commercial tools at his disposal having served as VP of Business Development at CSM Sport & Entertainment and founder of Motus One previously.

“As well as driving, he understands the business of motorsport, so together we will be a powerful team. I’ve no doubt that we will be able to put together an exciting racing programme for him in 2024.”


Fewkes Sport Management is delighted to announce that it has played a pivotal role in brokering a new partnership between the British Automobile Racing Club and BP Fleet Solutions UK.

The collaboration, courtesy of FSM’s close ties to both organisations, brings many benefits to BARC members including access to the BP PLUS Fuel & Charge card.

BARC members will be able to use the card at 3400 BP stations with access to discounted fuel rates at 1200 forecourts across the UK. This presents a significant advantage for those that rely heavily on fuel for their racing endeavours. Using the BP PLUS Fuel & Charge card, BARC members will enjoy cost savings on fuel purchased at BP stations [subject to the applicable promotion terms].

The huge win for BARC members within this partnership is the additional benefit of saving money at the pump on Ultimate grade fuels. This saving is in place specifically for the motorsport community, saving up to 7p per litre on their racing fuels.

Furthermore, the partnership between BARC and BP Fleet Solutions UK goes beyond conventional fuelling solutions to futureproof the benefit to its members. Those that use the BP PLUS Fuel and ‘charge’ card will be able to embrace the transition to electric power more easily, thanks to the added convenience offered by the card.

This new tie-up between the BARC and BP Fleet Solutions UK, is the latest in a string of recent standout successes for FSM, who continue to grow their commercial presence, whilst achieving impressive results on track with their represented athletes.

Will Fewkes, FSM Director, said: “I’m thrilled to see this partnership between the BARC and BP Fleet Solutions UK come to fruition using FSM and our invaluable partner relationships with market leading multinational organisations.

“The BARC has been at the forefront of British motorsport for many years and we will continue to support the club, its members and add value to both where possible.”

Paul Graham-Fielding, BARC Group Head of Marketing & Communications added: “After analysing the results from our membership survey that was conducted in Q1, it became clear that not only can we help our community to go racing, but that there was a need to provide additional value to support their activities.”

“The new BARC/BP Fleet Solutions UK partnership couldn’t have been formed without engaging the help of a long-standing friend of the British Automobile Racing Club, Will Fewkes, Director of Fewkes Sport Management.”

Adrian Brabazon, Head of UK Fleet Solutions, said: “We’re thrilled to be working with the BARC to support their member base”

“We hope that our fleet solutions will help their members and teams reduce costs and accelerate their low carbon journey.”


Fewkes Sport Management is delighted to announce that it has partnered with RSK Group, a global group of environmental, engineering and technical services businesses, to represent them across world motorsport.

With the need for motorsport to move towards a more sustainable future, FSM will represent RSK, which will include developing their strategy, growth and entry into the motor racing sector.

Established more than 30 years ago, RSK has become one of the world leaders in providing sustainable solutions, helping more than 10,000 business across the globe to achieve their sustainability goals.

Boasting a track record of providing consultancy services to multinational organisations on sports sponsorship as well as promoting racing series and athletes globally, FSM has become renowned for providing a competitive edge across all areas of the sport.

“I am absolutely delighted to be partnering with RSK to represent them across global motorsport,” said FSM Director Will Fewkes. “The emphasis on sustainability has never been more relevant and RSK is a global leader in providing sustainable solutions in its field.

“FSM and RSK share many of the same values and if we can help to lead and implement an unrivalled change to the environment within this sector, and globally, using RSK’s experience, knowledge and expertise, it will be market leading.

“This is the beginning of an extremely exciting journey and we look forward to sharing it with RSK.”

Mick de Haas, FSM International Projects Consultant, said: “We’re truly thrilled to be working with a world-leading group such as RSK as we help to guide them into the world of motorsport, whilst working to preserve the environment.

“Having led some of the most iconic global sports sponsorship programmes across Formula 1, Football and the Olympics, I am extremely excited by the potential of what RSK and FSM can achieve together to strategise their journey.”

Wayne Mumford, RSK Group Sports and Leisure Director, added: “RSK, a global leader in sustainable solutions, is able to draw on its comprehensive and wider environmental experience developed by 12,000 colleagues across 40 countries.

“With skills in research and development, consultancy, and on-the-ground application, RSK is adept at delivering a range of sector-specific services and solutions.

“RSK is partnering with FSM to represent, advise, facilitate and activate the RSK Groups strategy and entry into the Motorsport sector to help make much-needed positive changes to impact the environment for the better.”


Fewkes Sport Management drivers Danny Dwyer and Mikey Doble showed their class at Snetterton this past weekend (20/21 May), as they continued their respective 2023 Porsche Sprint Challenge GB and Kwik Fit British Touring Car Championship campaigns with further success.

Basking in the bright Norfolk sunshine, Dwyer stamped his authority on the one-make Cayman GT4 series by taking a clean sweep of Amateur Category podium finishes, whilst Doble made a welcome return to BTCC points after producing a hard-fought display.

Hot on the heels of an encouraging debut last month, Dwyer – who drives for leading outfit Xentek Motorsport – emerged as one of the standout talents from the second event of the season as he claimed a podium finish in all three contests.

Continuing to reap the benefits of the structure that FSM has built around him, the former Ginetta GT Academy racer qualified fourth and then charged to a superb second in class in a frenetic opening encounter.

Races two and three would see Dwyer further showcase his race craft and overtaking prowess by producing virtuoso performances that netted him a brace of third place finishes. This ensured that he was never off the podium, and more importantly, now moves up to third in the championship standings.

In the BTCC, there was plenty to be happy about for CarStore Power Maxed Racing’s Doble as he made a welcome return to the points-paying positions.

Continuing his education in the UK’s premier motorsport series, Doble, who scored a sensational Independents’ victory on his debut, piloted his Vauxhall Astra to a career-best 16th in qualifying.

Remaining in the thick of the battle throughout Sunday’s three bouts, last year’s BMW Compact Cup and Ginetta GT5 Challenge champion, showcased his talent to those in attendance with a storming drive in the finale to tally his second points finish in just three events.

“It was extremely pleasing to see Danny achieve his first clean sweep of podiums and Mikey score another point-scoring finish in only his third BTCC race weekend,” said FSM Founder Will Fewkes.

“Danny has arrived in the Porsche Sprint Challenge full of confidence and has adapted well to the car. We’ve built a strong structure around him and I really feel that he can continue to challenge for the Amateur Category title as we head to Croft in July. It’s certainly all to play for and I know that he will only grow from here.

“Mikey meanwhile has adapted well to life in the BTCC. Very few drivers have claimed an Independent’s win on their debut, and to score more points again is extremely positive. His work ethic is brilliant and we will continue to set a competitive base for him to work from for the remainder of the year.”


Fewkes Sport Management clients Mikey Doble and Danny Dwyer made their mark at Donington Park this past weekend (22/23 April) as they kick-started their respective Kwik Fit British Touring Car Championship and Porsche Sprint Challenge GB campaigns off in impressive fashion.

On what proved to be a wet and wild season-opener at the Leicestershire venue, Doble enjoyed a debut to remember in the UK’s premier motorsport series as he claimed an Independents’ class victory, whilst Dwyer underlined his talents with a trio of top-five finishes and front-running pace.

Having only joined the FSM books ten months ago with the aim of one day making it to the BTCC, Doble saw his long-held dreams become a reality as he took on a starring role at the wheel of his CarStore Power Maxed Racing Vauxhall Astra.

After holding himself well in both qualifying and race one, the 24-year-old came to the fore in a memorable second race as he rolled the dice to change to wet tyres. This allowed Doble to showcase his talent behind the wheel in what were challenging weather and track conditions.

Carving his way up the order with a string of sensational overtakes, the former Ginetta GT5 Challenge and BMW Compact Cup champion made a last lap move to not only secure fifth place overall, but also victory in the Independents’ class – securing him his first piece of 2023 silverware.

There was plenty to be excited about for Dwyer too, as he embarked on the latest chapter of his fledgling motorsport journey competing in the Porsche Sprint Challenge GB with established championship-winning Ginetta team Xentek Motorsport.

Piloting his striking Porsche Cayman GT4, Dwyer – who thanks to FSM has had clear structure built around him which includes coaching from reigning BTCC champion Tom Ingram – was consistently one of the fastest drivers in the Am Class across all sessions.

Securing two top-four finishes and a fifth place over the course of the weekend, Dwyer established himself as one to watch for the rest of the season as he challenges for AM Class honours.

“What a brilliant way to start the year,” enthused Will Fewkes, FSM Founder. “Confidence was high heading into Donington Park, so to see Mikey stand on the podium in just his second BTCC race and Danny score three top five finishes is just fantastic.

“Mikey joined FSM less than a year ago with the ambition of getting to the BTCC in two to three years. To have been able to work with him in securing a place one the grid this year, but also then see him take an Independents’ class win in just his second race is incredible. He will be one to watch as his career develops.

“We’re now into a third season of working with Danny and its clear to see that he will be one of the leading lights this year. To be one of the fastest drivers in his class and bank points on his debut weekend in a new car and championship is a testament to the work we at FSM, Xentek and him personally, have put in behind the scenes.

“I’m confident that last weekend’s results will only serve as the catalyst for more success as the season goes on.”


Danny Dwyer will look to challenge for Am Class honours in 2023 as he makes the exciting step up to the Porsche Sprint Challenge GB with Xentek Motorsport.

Following on from a successful two years of competing in the Ginetta GT Academy, the 35-year-old continues his journey in motorsport as he moves into one of the UK’s leading single-make GT championships.

Since instructing FSM to manage his entry into car racing in 2020, the London-based racer has utilised the vast experience and expertise at his disposal to make proven strides both on and off the track. With this graduation serving as the next chapter of his rise up the ranks.

Making his debut at Brands Hatch GP in May 2021, Dwyer enjoyed a superlative maiden campaign which included a pair of rookie class podium finishes before he joined Xentek in 2022. Under their banner he went on to establish himself as a regular front-runner en-route to a top-five championship finish.

Now re-aligning himself with the hugely successful Sheffield-based squad for a consecutive season, Dwyer has his sights set on more silverware as he gets behind the wheel of the popular Porsche 718 Cayman GT4 Clubsport.

The 2023 campaign promises to be the biggest yet for the championship as it races exclusively alongside the British Touring Car Championship. A six event, 18 race calendar will see the series visit some of the UK’s leading circuits and benefit from live ITV television coverage.

“I’m over the moon to be making the move to the Porsche Sprint Challenge GB,” said Dwyer. “After two strong years of competing in the GT Academy, it felt like the time was right to move on. With Xentek Motorsport expanding their GT programme, it was the perfect opportunity.”

“Since aligning myself with Will [Fewkes] and FSM, I’ve been able to draw on all of the racing credentials available to me to not only improve behind the wheel, but also see the benefits away from the circuit. I have even enjoyed pre-season training with a current Formula 1 driver this year!”

“It’s shaping up to be an ultra-competitive season and I’m confident that we have all of the ingredients to enjoy plenty of success. The aim is to put together a championship charge in the Am Class.”

Fewkes added: “We’re delighted to be able to confirm Danny’s entry into the Porsche Sprint Challenge GB and also be able to maintain the consistency of working alongside Xentek Motorsport once again.”

“Over the past two years Danny has made significant improvements and I’m confident that he will continue to do just that as we chase success in what looks like being a big year for the championship.”

The 2023 Porsche Sprint Challenge GB season commences at Donington Park on April 22/23.


Fewkes Sport Management is delighted to announce that title-winning client Mikey Doble will graduate to the Kwik Fit British Touring Car Championship with CarStore Power Maxed Racing in 2023.

Joining the ever-expanding ranks of FSM in June of last year to bolster his chances of competing in the UK’s premier motorsport series, the 24-year-old will now make his dreams a reality as he joins the experienced Independent squad to pilot one of their three Vauxhall Astras.

Renowned as being one of the standout talents in national motorsport following a strong 2022 season, the Merstham-based driver has been able to utilise FSM’s wealth of experience in global motorsport to develop and benefit, both on and off the track, during the past eight months to now achieve what has been a lifelong dream.

Working with Doble on a number of different facets such as enhancing his portfolio of exclusive relationships, peak physical training and performance, FSM has also played a critical role in securing a clear career pathway for the third-generation racer that will be sustainable commercially over the coming years.

That one-to-one work with company founder Will Fewkes proved to be pivotal in helping Doble secure an unprecedented championship sweep last year as he clinched titles in both the Protyre Motorsport Ginetta GT5 Challenge and Nankang BMW Compact Cup.

Having successfully promoted Renault Sport’s motorsport activity in the United Kingdom, Fewkes has arguably been one of the largest contributors of race talent to the BTCC during the past decade through his programmes, with Doble set to become the 20th driver to progress to the series.

Doble’s graduation to the BTCC with Fewkes coincides with the special milestone of it being exactly 50 years since his late father, Roy Fewkes, played a role in Frank Gardner’s 1973 title victory at the wheel of the famous Chevrolet Camaro.

“To be able to announce that I will be joining the BTCC grid for 2023 is an absolute dream come true,” said Doble. “I’ve been watching the series for more than 20 years and have always set my sights on one day becoming a touring car driver.

“Since joining FSM last June, we’ve been working on a career path to the BTCC. Will has been fantastic in opening doors for me with opportunities and meetings that would not have been available for everyone. I never believed that I would be in this position so quickly and it is down to his credibility in the TOCA paddock that we are where we are.

“With a world-class infrastructure and a wealth of experience around me, the goal this season has to be to score points and challenge for the Jack Sears Trophy. I’d like to thank everyone who has contributed to my career so far – as well as CarStore Power Maxed Racing for the opportunity – and I’m eager to get things started now!”

Fewkes added: “I’m delighted that we are able to confirm Mikey’s entry into the BTCC with CarStore Power Maxed Racing in what is shaping up to be an exceptionally strong year for the championship.

“Mikey enjoyed a fantastic season in 2022 securing no less than 12 victories and a further 10 podiums. We really feel that now is the time for him to grab this great opportunity and show that he can consistently perform in one of the toughest touring car championships in the world.”

The 2023 Kwik Fit British Touring Car Championship commences on April 22/23 at Donington Park.


Fewkes Sport Management is poised to end its 2022 motorsport season with a flurry this coming weekend (15/16 October), as three clients go for glory at both Donington Park and Silverstone Circuit.

As the curtain closes on another action-packed campaign, all eyes will be on Mikey Doble, Danny Dwyer and Oliver Clarke as they chase down championship silverware and season-best results at Donington Park on the Derbyshire/Leicestershire border.

Doble will undoubtedly be the busiest of the three FSM drivers as he fights for title honours on two fronts at two different circuits. Firstly, at Donington Park, the 23-year-old is one of five drivers in contention to be crowned Protyre Motorsport Ginetta GT5 Challenge champion.

One win and a further six podium finishes sees the Xentek Motorsport driver sit third in the championship standings and well within striking distance of the top with three races remaining.

Secondly, Doble will travel back-and-forth to Silverstone, where he will look to wrap up the Nankang Tyres BMW Compact Cup having racked up a dominant tally of nine victories during the course of the season to-date.

In the ultra-competitive Ginetta GT Academy, fellow Xentek Motorsport racer Dwyer will battle for a top-four finish in the GTA standings in only his second season of car racing.

Dwyer, who is backed by industry leader PHD Access – has enjoyed a superlative sophomore year in the one-make series, becoming a regular front-runner and showing impressive pace whilst fighting for outright podiums in a 29-car field.

Elsewhere, Clarke is set to make a welcome return behind the wheel as he renews his relationship with Hillspeed for an appearance in the GB4 Championship partnered by the BRDC.

Having last competed back in 2020 in what is now known as the GB3 Championship partnered by the BRDC, the single-seater hotshot excelled in his rookie campaign only to be hampered by budget restraints due to the impact of the Covid-19 pandemic.

Still highly regarded as one of the standout single-seater drivers in the United Kingdom at present, Clarke will be one to watch towards the front of the grid as he looks to help the Markham Vale-based outfit secure the Teams’ Championship.

Will Fewkes, FSM Director, said: “I am pleased to have three fantastic drivers competing across three different series this weekend, rounding out what has been a strong year for FSM in our areas of athlete management and sports marketing.

“Mikey has been in sensational form this season and to be heading into the weekend fighting for two championships is a testament to his abilities. Since the get-go he’s been fighting at the front and has raised his game throughout the campaign.

“The same can be said for Danny – coming to the end of his season in the GT Academy he’s taken a huge step forward, both in and out of the car, and has reaped the rewards. I’m confident both Danny and Mikey will end their seasons in style.

“It’s fantastic to announce that Oliver will be competing in GB4. Having worked on the promotion of leading FIA-sanctioned single-seater racing championships, I maintain that he is one of the most impressive talents that I have seen in recent years. I hope that this appearance will strengthen that point and provide a platform for him to realise his full potential with the right support.”


Fewkes Sport Management is delighted to announce it is now representing Mikey Doble, with the aim of helping him to achieve his long-held ambition of competing in the Kwik Fit British Touring Car Championship.

Becoming the latest driver to join the client roster at FSM, Doble will work with the agency to continue developing his career both on and off the track as he looks to graduate into the UK’s premier motor sport series.

Undoubtedly one of the standout talents in national motorsport at present, Doble is running a duel programme in both the Protyre Motorsport Ginetta GT5 Challenge with Xentek Motorsport and the Nankang Tyres BMW Compact Cup this year, scoring an impressive five victories in the latter already.

Aligning himself with FSM, the third generation racing driver is now perfectly placed to fulfil his BTCC aspirations as he works alongside the company’s founder, Will Fewkes.

Having successfully promoted the Renault UK Clio Cup for a number of years, Fewkes has arguably been one of the largest contributors of race talent to the BTCC in the past decade helping a total of 19 drivers progress into the series, accumulating a total of three outright titles and four Jack Sears Trophy crowns.

“I am over the moon to be working alongside Will and the team at Fewkes Sport Management,” said Doble. “Ever since I started racing, the BTCC has always been the dream and I believe this partnership puts me on the path to doing just that.

“Will’s vast amount of experience in athlete management and pushing UK talent into the pinnacle of the sport was a big draw for me. FSM has a proven world-class network and track record of achieving results with the best talent – something that I always strive to do as well.

“Utilising all areas of what FSM can offer, I am confident that we can continue to make big strides, be successful and build a career racing in what is arguably the biggest touring car series in the world.”

Fewkes added: “I am delighted to welcome a driver of Mikey‘s calibre to Fewkes Sport Management and believe that we are perfectly situated to create a structure that will see him perform at the highest level in the future.

“Mikey has already shown that he is a driver with a lot of ability and I firmly believe that he has the right attributes to achieve his ambition of competing in top-level touring car racing.”