Fewkes Sport Management is delighted to reveal that Fullriver Battery Group will sponsor TOYOTA GAZOO Racing UK in 2024 as the Cheshire-based racing outfit targets overall success in the Kwik Fit British Touring Car Championship.

Making its first foray into the UK’s premier motorsport series, the global battery brand will look to catapult its Full Throttle Series range into a brand-new market with its logo being carried on both Toyota Corolla GR Sport machines this year.

Having successfully established itself in the United States of America, the California-founded company is keen to take advantage of the BTCC’s invested audience and unrivalled reach to showcase the capabilities of its batteries.

Renowned for its premium nature, unlike many of its competitors, all Fullriver batteries are produced, from start to finish, in-house at the company’s award-winning manufacturing facilities, ensuring total quality control.

Intrinsic in bringing the deal together has been FSM, who as of September 2023 have exclusively worked with Fullriver to consult on the strategic growth of their automotive Full Throttle Series within Europe, the Middle East and Africa (EMEA) – with an emphasis on sports sponsorship.

Run by championship and race-winning outfit Speedworks Motorsport, TOYOTA GAZOO Racing UK will field a two-car line-up in the competitive tin-top category this year with Andrew Watson confirmed to drive in one car while the second driver will be announced in due course.

Patrick Leibrich, Fullriver Battery President, said: “Full Throttle Battery is thrilled to participate as a sponsor for TOYOTA GAZOO Racing UK in the BTCC in 2024. We believe that the BTCC will be an excellent way to kick-start the launch of our brand in the UK market and what better team to work with than TOYOTA GAZOO Racing UK!”

“We are delighted to bring Fullriver Battery on-board, and honoured that the brand has chosen TOYOTA GAZOO Racing UK as its partner in the BTCC,” added TOYOTA GAZOO Racing UK Team Principal, Christian Dick.

“Fullriver has established a proven track record in the battery industry, and like us, is dedicated to delivering a first-class performance in every area, so the synergies are clear to see.

“Fullriver was attracted to the BTCC by the series’ strong B2B and B2C links, making the championship the perfect platform to support the strategic growth of its innovative Full Throttle range. We look forward to playing our part in that exciting journey.”

The 2024 Kwik Fit British Touring Car Championship season begins at Donington Park on the 27/28 April, with every round broadcast live and in high-definition on free-to-air ITV channels.


Fewkes Sport Management is delighted to announce that it is now representing 2012 FIA World Touring Car Champion and 2023 Kumho TCR World Tour title contender Rob Huff, as he looks to further expand on his glittering career to date.

The latest high-profile name to align themselves with FSM, which was founded by Will Fewkes, the Cambridge-born racer is set to work with the agency on his own racing plans, both on and off the track, whilst also providing guidance to drivers within the FSM portfolio in the newly-created key role of Performance Pathway Director.

Achieving unprecedented worldwide success across a number of years, Huff has established himself as one of Britain’s greatest generational talents in touring cars on the world stage, with a CV that boasts multiple titles, wins and podiums around the globe.

Huff’s success began in the UK as he excelled with SEAT in the British Touring Car Championship before he really came to prominence in 2005, when he made the switch to the FIA World Touring Car Championship to race for Chevrolet.

Spending eight years with the General Motors brand, Huff rose to superstardom and clinched the coveted title in 2012. That triumph provided the springboard for him to clinch a string of other accolades such as amassing a record 11 victories in touring cars at the world-renowned Macau Grand Prix.

In 2020, Huff’s star power saw him join forces with Volkswagen to lift the 2020 Swedish Touring Car Championship before he went on to enjoy more championship glory as he lifted the FIA WTCR Trophy title in 2022.

Most recently, the two-time BRDC Gold Star Award winner underlined his status on the world stage by coming oh-so close to claiming a second world title, narrowly missing out on the TCR World Tour crown in the final race of the year with Audi.

Now joining forces with FSM, Huff is all set to embark on his next challenge; with a number of exciting opportunities on the horizon.

“I am extremely excited to be joining FSM,” Huff said. “I have known Will for many years now and I’ve been very impressed with what he has and continues to achieve. His drive, ambition and professionalism align with myself and I feel this is a perfect partnership.

“I join FSM not only to explore and expand on my own UK opportunities but also to take on the role of Performance Pathway Director where I’ll be helping others working within the FSM community to provide guidance and advice from my own experiences. It’s fair to say that 2024 is going to be an exciting year.”

“I am delighted to welcome Rob to our FSM portfolio and as Performance Pathway Director, added FSM founder Will Fewkes. “Rob and I go back a long way, we have always worked well together, and it’s great to see that a world-class driver of his caliber not only believes in what we want to achieve at FSM for athletes, but wants to become a key player within the process of transferring drivers to professional careers at elite level.

“There is no doubt that Rob is one of the greatest touring cars drivers of his generation. He is an 11-time Macau Grand Prix winner, a two-time BRDC Gold Star Award winner, and joins us off the back of two extremely successful years in FIA WTCR and on the TCR World Tour.

“Rob has been driving exceptionally well and currently has some very exciting options for the future – we look forward to continuing on that journey with him.

“At FSM we have also been working very hard to create an unrivalled welfare infrastructure for our elite athletes off-track, that will only serve to support Rob as he looks to build on his commercial infrastructure outside of racing for the future.”


Fewkes Sport Management clients Mikey Doble and Danny Dwyer brought the curtain down on their respective Kwik Fit British Touring Car Championship and Porsche Sprint Challenge GB campaigns at Brands Hatch, concluding a year that has been packed with success.

On what proved to be an action-packed finale on the Grand Prix layout of the world-famous Kent venue, both Doble and Dwyer produced strong showings – a theme that has been consistent throughout the 2023 season.

Having graduated into the UK’s premier motorsport series with CarStore Power Maxed Racing this year, Doble has established himself as one of the stars of the future in the BTCC having come oh-so close to clinching the coveted Jack Sears Trophy.

Tussling with his Vauxhall Astra team-mate for the crown throughout the season, the 24-year-old garnered plenty of attention – not least for blasting to a maiden pole position at the Home of British Motor Racing, Silverstone.

That achievement would see Doble become the only driver that wasn’t part of NAPA Racing UK, the newly crowned BTCC Teams’ and Manufacturer/Constructor champions – to ultimately snare a pole position over the course of the season.

In addition to his Silverstone heroics, the front-wheel-drive ace also ended up scoring points in a total of 16 contests, he claimed an outright Independents’ victory in just his second-ever race and bagged weekend Jack Sears Trophy honours on two occasions.

Like Doble, Dwyer took on a new challenge for 2023 as he stepped up to the Porsche Sprint Challenge GB with Xentek Motorsport, who he had been aligned with in the Ginetta GT Academy previously.

Embarking on just his third full season of racing, the Irishman stepped up to the ultra-competitive Cayman GT4 series with high hopes, and he duly delivered as he became a standout name in the Amateur Category.

Producing a number of eye-catching performances in his striking red and black machine, Dwyer powered his way to no less than five top-five finishes and an abundance of points-scoring results.

Dwyer’s development behind the wheel also came on leaps and bounds courtesy of benefitting as he benefited from the expert tutelage of 2022 BTCC champion, Tom Ingram.

Will Fewkes, FSM Founder, said: “It has been a fantastic year for our athletes competing on the coveted BTCC package. Mikey and Danny stepped into new programmes with their racing this year and have duly delivered with their performances throughout.

“Both drivers have been a pleasure to work with, have achieved standout results, and it has been thoroughly satisfying to see their positive gains. I look forward to seeing them grow further in 2024.”


Fewkes Sport Management is delighted to announce that it will exclusively partner with Fullriver Battery to consult on the strategic growth of their automotive Full Throttle Series brand within Europe, the Middle East, and Africa (EMEA), with an emphasis on sports sponsorship.

In what is the latest of a number of key clients announced, FSM will provide Fullriver Battery with services around its future sponsorship programmes, including strategy, communications, hospitality and events.

Established in 1995, Fullriver Battery is renowned for their high-quality products; all of which are produced, from start-to-finish, at its award-winning manufacturing facilities, ensuring total quality control.

Having earned a number of quality assurance certifications for its production systems, Fullriver Battery pride themselves on the fact that every battery series it manufactures is designed to be charged and recharged hundreds of times.

The Full Throttle Series brand, which FSM will work closely on, were designed from the ground up to handle the increasing demands of today’s vehicles. Fitting the widest variety of vehicles, Full Throttle batteries have been the choice of professional racers through to serious vehicle enthusiasts.

Boasting a track record of providing consultancy services to multinational organisations on sports sponsorship, as well as promoting racing series and athletes globally, FSM has become renowned for providing a competitive edge across all areas of sport and will look to utilise its global networks.

“We are absolutely thrilled to be working with Fullriver Battery at such a pivotal stage in the companies growth within the EMEA,” said Will Fewkes, FSM Founder.

“FSM has a proven track record in working with global brands to the highest of standards and we hope to continue on that path as we begin this relationship with Fullriver Battery.”

Mick de Haas, FSM International Projects Consultant, added: “We’re delighted to be working with Fullriver Battery as we help them to attract and engage with important B2B and B2C audiences, as well as showcase the capabilities of their products and what they are capable of.

“It is an exciting time to be working with Fullriver Battery as they look to expand their brand globally and we hope to add further value within the EMEA.”

Patrick Leibrich, Fullriver Battery President, commented: “As we look to grow this amazing brand, aligning with proven and effective partners such as Fewkes Sport Management will only help catapult the Full Throttle product line from a sales and visibility standpoint and be critical for our continued expansion around the globe.”

To find out more information about Fullriver Battery, and its wide range of products, visit https://fullriverbattery.com/.


Fewkes Sport Management is delighted to announce that it is now representing Will Powell, supporting his move into some of Europe’s leading sports car championships.

Becoming the latest driver to join FSM, Powell will work with the agency to develop his career both on and off the track as he looks to further establish himself in Pro-Am racing on the continent.

Steps to do just that already begun, with Powell having recently competed in the Le Mans Cup at Paul Ricard, where he was immediately on the pace in LMP3 machinery.

Aligning himself with FSM, which was founded by Will Fewkes, the 38-year-old boasts an impressive racing CV which has included the British Touring Car Championship, British GT and British Endurance Championship – where he was crowned champion in 2021 after clinching a number of victories at the wheel of a McLaren GT3.

Powell also made his mark by racing for Brabham Automotive where he debuted the world-famous BT62 Hypercar.

With more than three decades of experience working within high-profile motorsport, FSM will work closely with Powell to maximise all racing and commercial opportunities that present themselves.

“I’m excited to be working alongside Will and the team at Fewkes Sport Management,” said Powell. “It’s the first time in my career I’ve elected to work with someone to provide this infrastructure, but Will is a high-quality individual who I know and trust.

“This move serves to expand my business network while focusing on racing that best suits me. I am excited to be going back into sports car competition and it’s great to be working with a like-minded team who have a genuine understanding of motorsport and my interests.”

Fewkes added: “I’m delighted to welcome Will to the FSM family having known him for some time and seen first-hand what he is capable of on-track; particularly his impressive British Endurance Championship title win back in 2021.

“Will has lots of talent to work with and we will continue to strengthen his infrastructure and direction off-track. Will also has some great commercial tools at his disposal having served as VP of Business Development at CSM Sport & Entertainment and founder of Motus One previously.

“As well as driving, he understands the business of motorsport, so together we will be a powerful team. I’ve no doubt that we will be able to put together an exciting racing programme for him in 2024.”


Fewkes Sport Management is delighted to announce that it has played a pivotal role in brokering a new partnership between the British Automobile Racing Club and BP Fleet Solutions UK.

The collaboration, courtesy of FSM’s close ties to both organisations, brings many benefits to BARC members including access to the BP PLUS Fuel & Charge card.

BARC members will be able to use the card at 3400 BP stations with access to discounted fuel rates at 1200 forecourts across the UK. This presents a significant advantage for those that rely heavily on fuel for their racing endeavours. Using the BP PLUS Fuel & Charge card, BARC members will enjoy cost savings on fuel purchased at BP stations [subject to the applicable promotion terms].

The huge win for BARC members within this partnership is the additional benefit of saving money at the pump on Ultimate grade fuels. This saving is in place specifically for the motorsport community, saving up to 7p per litre on their racing fuels.

Furthermore, the partnership between BARC and BP Fleet Solutions UK goes beyond conventional fuelling solutions to futureproof the benefit to its members. Those that use the BP PLUS Fuel and ‘charge’ card will be able to embrace the transition to electric power more easily, thanks to the added convenience offered by the card.

This new tie-up between the BARC and BP Fleet Solutions UK, is the latest in a string of recent standout successes for FSM, who continue to grow their commercial presence, whilst achieving impressive results on track with their represented athletes.

Will Fewkes, FSM Director, said: “I’m thrilled to see this partnership between the BARC and BP Fleet Solutions UK come to fruition using FSM and our invaluable partner relationships with market leading multinational organisations.

“The BARC has been at the forefront of British motorsport for many years and we will continue to support the club, its members and add value to both where possible.”

Paul Graham-Fielding, BARC Group Head of Marketing & Communications added: “After analysing the results from our membership survey that was conducted in Q1, it became clear that not only can we help our community to go racing, but that there was a need to provide additional value to support their activities.”

“The new BARC/BP Fleet Solutions UK partnership couldn’t have been formed without engaging the help of a long-standing friend of the British Automobile Racing Club, Will Fewkes, Director of Fewkes Sport Management.”

Adrian Brabazon, Head of UK Fleet Solutions, said: “We’re thrilled to be working with the BARC to support their member base”

“We hope that our fleet solutions will help their members and teams reduce costs and accelerate their low carbon journey.”


Fewkes Sport Management is delighted to announce that it has partnered with RSK Group, a global group of environmental, engineering and technical services businesses, to represent them across world motorsport.

With the need for motorsport to move towards a more sustainable future, FSM will represent RSK, which will include developing their strategy, growth and entry into the motor racing sector.

Established more than 30 years ago, RSK has become one of the world leaders in providing sustainable solutions, helping more than 10,000 business across the globe to achieve their sustainability goals.

Boasting a track record of providing consultancy services to multinational organisations on sports sponsorship as well as promoting racing series and athletes globally, FSM has become renowned for providing a competitive edge across all areas of the sport.

“I am absolutely delighted to be partnering with RSK to represent them across global motorsport,” said FSM Director Will Fewkes. “The emphasis on sustainability has never been more relevant and RSK is a global leader in providing sustainable solutions in its field.

“FSM and RSK share many of the same values and if we can help to lead and implement an unrivalled change to the environment within this sector, and globally, using RSK’s experience, knowledge and expertise, it will be market leading.

“This is the beginning of an extremely exciting journey and we look forward to sharing it with RSK.”

Mick de Haas, FSM International Projects Consultant, said: “We’re truly thrilled to be working with a world-leading group such as RSK as we help to guide them into the world of motorsport, whilst working to preserve the environment.

“Having led some of the most iconic global sports sponsorship programmes across Formula 1, Football and the Olympics, I am extremely excited by the potential of what RSK and FSM can achieve together to strategise their journey.”

Wayne Mumford, RSK Group Sports and Leisure Director, added: “RSK, a global leader in sustainable solutions, is able to draw on its comprehensive and wider environmental experience developed by 12,000 colleagues across 40 countries.

“With skills in research and development, consultancy, and on-the-ground application, RSK is adept at delivering a range of sector-specific services and solutions.

“RSK is partnering with FSM to represent, advise, facilitate and activate the RSK Groups strategy and entry into the Motorsport sector to help make much-needed positive changes to impact the environment for the better.”


Fewkes Sport Management drivers Danny Dwyer and Mikey Doble showed their class at Snetterton this past weekend (20/21 May), as they continued their respective 2023 Porsche Sprint Challenge GB and Kwik Fit British Touring Car Championship campaigns with further success.

Basking in the bright Norfolk sunshine, Dwyer stamped his authority on the one-make Cayman GT4 series by taking a clean sweep of Amateur Category podium finishes, whilst Doble made a welcome return to BTCC points after producing a hard-fought display.

Hot on the heels of an encouraging debut last month, Dwyer – who drives for leading outfit Xentek Motorsport – emerged as one of the standout talents from the second event of the season as he claimed a podium finish in all three contests.

Continuing to reap the benefits of the structure that FSM has built around him, the former Ginetta GT Academy racer qualified fourth and then charged to a superb second in class in a frenetic opening encounter.

Races two and three would see Dwyer further showcase his race craft and overtaking prowess by producing virtuoso performances that netted him a brace of third place finishes. This ensured that he was never off the podium, and more importantly, now moves up to third in the championship standings.

In the BTCC, there was plenty to be happy about for CarStore Power Maxed Racing’s Doble as he made a welcome return to the points-paying positions.

Continuing his education in the UK’s premier motorsport series, Doble, who scored a sensational Independents’ victory on his debut, piloted his Vauxhall Astra to a career-best 16th in qualifying.

Remaining in the thick of the battle throughout Sunday’s three bouts, last year’s BMW Compact Cup and Ginetta GT5 Challenge champion, showcased his talent to those in attendance with a storming drive in the finale to tally his second points finish in just three events.

“It was extremely pleasing to see Danny achieve his first clean sweep of podiums and Mikey score another point-scoring finish in only his third BTCC race weekend,” said FSM Founder Will Fewkes.

“Danny has arrived in the Porsche Sprint Challenge full of confidence and has adapted well to the car. We’ve built a strong structure around him and I really feel that he can continue to challenge for the Amateur Category title as we head to Croft in July. It’s certainly all to play for and I know that he will only grow from here.

“Mikey meanwhile has adapted well to life in the BTCC. Very few drivers have claimed an Independent’s win on their debut, and to score more points again is extremely positive. His work ethic is brilliant and we will continue to set a competitive base for him to work from for the remainder of the year.”


Fewkes Sport Management clients Mikey Doble and Danny Dwyer made their mark at Donington Park this past weekend (22/23 April) as they kick-started their respective Kwik Fit British Touring Car Championship and Porsche Sprint Challenge GB campaigns off in impressive fashion.

On what proved to be a wet and wild season-opener at the Leicestershire venue, Doble enjoyed a debut to remember in the UK’s premier motorsport series as he claimed an Independents’ class victory, whilst Dwyer underlined his talents with a trio of top-five finishes and front-running pace.

Having only joined the FSM books ten months ago with the aim of one day making it to the BTCC, Doble saw his long-held dreams become a reality as he took on a starring role at the wheel of his CarStore Power Maxed Racing Vauxhall Astra.

After holding himself well in both qualifying and race one, the 24-year-old came to the fore in a memorable second race as he rolled the dice to change to wet tyres. This allowed Doble to showcase his talent behind the wheel in what were challenging weather and track conditions.

Carving his way up the order with a string of sensational overtakes, the former Ginetta GT5 Challenge and BMW Compact Cup champion made a last lap move to not only secure fifth place overall, but also victory in the Independents’ class – securing him his first piece of 2023 silverware.

There was plenty to be excited about for Dwyer too, as he embarked on the latest chapter of his fledgling motorsport journey competing in the Porsche Sprint Challenge GB with established championship-winning Ginetta team Xentek Motorsport.

Piloting his striking Porsche Cayman GT4, Dwyer – who thanks to FSM has had clear structure built around him which includes coaching from reigning BTCC champion Tom Ingram – was consistently one of the fastest drivers in the Am Class across all sessions.

Securing two top-four finishes and a fifth place over the course of the weekend, Dwyer established himself as one to watch for the rest of the season as he challenges for AM Class honours.

“What a brilliant way to start the year,” enthused Will Fewkes, FSM Founder. “Confidence was high heading into Donington Park, so to see Mikey stand on the podium in just his second BTCC race and Danny score three top five finishes is just fantastic.

“Mikey joined FSM less than a year ago with the ambition of getting to the BTCC in two to three years. To have been able to work with him in securing a place one the grid this year, but also then see him take an Independents’ class win in just his second race is incredible. He will be one to watch as his career develops.

“We’re now into a third season of working with Danny and its clear to see that he will be one of the leading lights this year. To be one of the fastest drivers in his class and bank points on his debut weekend in a new car and championship is a testament to the work we at FSM, Xentek and him personally, have put in behind the scenes.

“I’m confident that last weekend’s results will only serve as the catalyst for more success as the season goes on.”


Danny Dwyer will look to challenge for Am Class honours in 2023 as he makes the exciting step up to the Porsche Sprint Challenge GB with Xentek Motorsport.

Following on from a successful two years of competing in the Ginetta GT Academy, the 35-year-old continues his journey in motorsport as he moves into one of the UK’s leading single-make GT championships.

Since instructing FSM to manage his entry into car racing in 2020, the London-based racer has utilised the vast experience and expertise at his disposal to make proven strides both on and off the track. With this graduation serving as the next chapter of his rise up the ranks.

Making his debut at Brands Hatch GP in May 2021, Dwyer enjoyed a superlative maiden campaign which included a pair of rookie class podium finishes before he joined Xentek in 2022. Under their banner he went on to establish himself as a regular front-runner en-route to a top-five championship finish.

Now re-aligning himself with the hugely successful Sheffield-based squad for a consecutive season, Dwyer has his sights set on more silverware as he gets behind the wheel of the popular Porsche 718 Cayman GT4 Clubsport.

The 2023 campaign promises to be the biggest yet for the championship as it races exclusively alongside the British Touring Car Championship. A six event, 18 race calendar will see the series visit some of the UK’s leading circuits and benefit from live ITV television coverage.

“I’m over the moon to be making the move to the Porsche Sprint Challenge GB,” said Dwyer. “After two strong years of competing in the GT Academy, it felt like the time was right to move on. With Xentek Motorsport expanding their GT programme, it was the perfect opportunity.”

“Since aligning myself with Will [Fewkes] and FSM, I’ve been able to draw on all of the racing credentials available to me to not only improve behind the wheel, but also see the benefits away from the circuit. I have even enjoyed pre-season training with a current Formula 1 driver this year!”

“It’s shaping up to be an ultra-competitive season and I’m confident that we have all of the ingredients to enjoy plenty of success. The aim is to put together a championship charge in the Am Class.”

Fewkes added: “We’re delighted to be able to confirm Danny’s entry into the Porsche Sprint Challenge GB and also be able to maintain the consistency of working alongside Xentek Motorsport once again.”

“Over the past two years Danny has made significant improvements and I’m confident that he will continue to do just that as we chase success in what looks like being a big year for the championship.”

The 2023 Porsche Sprint Challenge GB season commences at Donington Park on April 22/23.